CEREBE ONLINE PRESENTS.....

GETTING YOUR
MESSAGE OUT!mmm

“Building Awareness for Yourself
and Your Services”

Instructor: Howard S. Zaremba, BS, MBA

Marketing tools can be applied effectively to non-traditional marketers such as not-for-profit organizations, professional counselors, social workers and other health service providers.

The need to differentiate your “message” and clarify your value proposition is increasingly important in building awareness with existing clients and opening up new revenue sources.

This half day and full day class will examine the use of traditional communication channels and newer outlets such as the internet for segmenting and reaching your target audience.

Participants will be introduced to several strategic and analytical tools to plan, implement and evaluate marketing effectiveness such as 4Ps, Trends Analysis, GAP Charting, SWOT and the Value Chain Matrix.

The full day program will allow each student to evaluate their own marketing profile. Participants in the Saturday class will have the opportunity to design a strategic plan and marketing mix that meets their specific objectives.

For more information and access to this training program - contact us